Tech Stories That Inspire
Connect the dots for business decision makers
The ability to inspire and instigate dialogue is the essence of content marketing for many technology leaders today.
With the experience in engaging Hong Kong's and SE Asia's enterprise IT community and creating powerful content, we are ready to extend these capabilities to craft impactful marketing campaigns that drive new business opportunities.
Technology can be impressive. It can also be confusing, often caused by over-promising capabilities and under-delivering business results.
Our mission is to cut through the clutter to help business leaders make commercial sense out of different technologies. By infusing human touch and business sense into technology marketing, we aim to connect the dots, helping business and technology leaders to engage in inspiring dialogue to make better commercial decisions.
Micty Wong, Executive VP Marketing, CITIC Telecom CPC
Candy Lai, Head of Marketing, Data World C&C
Sheila founded Ignite Content Marketing after 20 years of journalism experience covering the enterprise IT market. Previously Editor-in-Chief of Computerworld Hong Kong (CWHK), she has witnessed the rise and fall of different technologies.
In addition, Sheila is a recognized conference moderator and producer for roundtables, seminars and webinars. She was also previously industry analyst with IT research firm IDC Asia/Pacific.
Sheila brings together her journalistic skills, research experience and IT knowledge into the content marketing arena.